Eldritch Home

Some time ago whenever I would run into "English Home" brand, I'd instinctively read it as "Eldritch Home". And at some point I just went ahead and asked AI to imagine which products would this brand sell.

Where the cosmic horror meets cozy décor. So darkly sarcastic. Only AI could mix the subjects with zero regard to them being unmixable. Would anyone human really imagine embodiments of Eldritch horrors in their home sweet home? But then a friend of mine thought it was real indeed, which gave me the idea to create an actual online store, or rather an imitation of an online store to mock modern marketing and the extends it would go to in order to sell us more stuff.

Here it is, Eldritch Home dot com, for your spooky viewing and reading pleasure, is what I consider an art piece and borderline performance.

But then another friend of mine, an actual artist, didn't really get it (possibly because she never read H.P. Lovecraft's novels). She said it just looks beautiful.

The horrifying power of aesthetics, enchanting our weak minds , luring us into wanting objects made of nightmares themselves. Just because they look beautiful. That's another thing to contemplate on Halloween night. While you cozy up to the imaginary plush ‎Cthulhu.

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